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The Business of Art. Lecture Series. with Ray Pfortner. January February 2017


The Business of Art
with Ray Pfortner
12-1:30
Free Events



JOIN RAY PFORTNER FOR A SERIES OF CONVERSATIONS RELATED TO
THE BUSINESS OF ART
Free Lecture Series at our Bellevue Daniel Smith Store

Select Mondays and Tuesdays as listed
12-1:30 each session

January 17        20 STEPS FOR MAKING MORE OF A BUSINESS OF YOUR ART
Explore commonsense, doable steps for making your art more of a business and eliminate hurdles to moving forward in the process.


January 24       TURN YOUR ART INTO CARDS
Explore how to make greeting cards from your art, 2d and 3d, painting to graphite, sculpture to photography, in the simplest, most cost effective way.  Learn about the power of cards and how to sell them yourself and through selling partners. Cards are a logical first step in marketing your art - they are safe, inexpensive, timeless and always useful.


January 31  PHOTOGRAPHY FOR NON-PHOTOGRAPHER VISUAL ARTISTS
Transforming your art into digital format +your photography for artist reference, collage, and mixed media


RESCHEDULED February 6        MERCHANDISING, LICENSING AND PRICING ART
There are enormous opportunities beyond simply the original in our digital age - to diversify your art, making it much more accessible, and to license it to third parties.  Explore these merchandising opportunities and just how to license your art and what rights and fees are involved.  Discuss pricing for merchandise and licensing.


February 13       WORKING WITH NON-PROFITS - GOOD FOR THEM, GREAT FOR YOUR ART BUSINESS
There are a multitude of non-profit in every community and they need our art. They often make the first logical client for our art business.  Explore the pros and cons of working with non-profits. This conversation is a great application and review of the other 5 business of art topics in the series.

February 27        MERCHANDISING, LICENSING AND PRICING ART
There are enormous opportunities beyond simply the original in our digital age - to diversify your art, making it much more accessible, and to license it to third parties.  Explore these merchandising opportunities and just how to license your art and what rights and fees are involved.  Discuss pricing for merchandise and licensing.

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