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Free Lecture Series - Business of Art with Ray Pfortner, Tuesdays January - April


JOIN RAY PFORTNER FOR A SERIES OF CONVERSATIONS RELATED TO 
THE BUSINESS OF ART
Select Tuesdays from 11-12:30 at our store in Bellevue
Free Lecture Series  January - April 2016


1.         TURN YOUR ART INTO CARDS
Explore how to make greeting cards from your art, 2d and 3d, painting to graphite, sculpture to photography, in the simplest, most cost effective way.  Learn about the power of cards and how to sell them yourself and through selling partners. Cards are a logical first step in marketing your art - they are safe, inexpensive, timeless and always useful.
Bellevue - Tuesday, Jan 26

2.         20 STEPS FOR MAKING MORE OF A BUSINESS OF YOUR ART
Explore commonsense, doable steps for making your art more of a business and eliminate hurdles to moving forward in the process.
Bellevue - Tuesday, Feb 9

3.         EXHIBITING YOUR ART
Discuss ways to show your art - venues, terms, promotion, pricing and hanging.
Bellevue - Tuesday, Feb 23

4.         TRANSFORMING YOUR ART INTO DIGITAL FORMAT, TAKING ADVANTAGE OF ALL THE OPPORTUNITIES OF THE DIGITAL AGE
They are enormous opportunities for all artists in this digital age, opportunities far beyond simply making and selling originals - if you transform your art into digital format.  Learn how and where via scanning and photography.

Bellevue - Tuesday, Mar 8

5.         MERCHANDISING, LICENSING AND PRICING ART
There are enormous opportunities beyond simply the original in our digital age - to diversify your art, making it much more accessible, and to license it to third parties.  Explore these merchandising opportunities and just how to license your art and what rights and fees are involved.  Discuss pricing for merchandise and licensing.
Bellevue - Tuesday, Mar 22

6.         WORKING WITH NON-PROFITS - GOOD FOR THEM, GREAT FOR YOUR ART BUSINESS
There are a multitude of non-profit in every community and they need our art. They often make the first logical client for our art business.  Explore the pros and cons of working with non-profits. This conversation is a great application and review of the other 5 business of art topics in the series.
Bellevue - Tuesday, April 5

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